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terça-feira, 14 de fevereiro de 2012

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Marketing Manager

Our client is a multinational in the premium powersport sector.
Résumés should be sent to simonechan@ascendrh.com.br
This e-mail address is being protected from spambots. You need JavaScript enabled to view it. - COD: GMKT
Reports to : Marketing Manager for LATAM and Caribbean Brazil General Manager
Work place : Campinas - SP
Pairs : Sales Manager
Subordinates : 1 Marketing Specialist
Academic background / Knowledge : Degree in Business or Marketing. MBA preferred.
Strong financial skills with ability to manage a budget and drive sales and profit objectives.
Foreign Languages : Fluent spoken and written English and Portuguese. Spanish and French are plus.
Experience : 4-8 years of demonstrated leadership and expertise in brand building and marketing, preferably with a powersports or motorsport companies.
Has participated and executed annual marketing plans, including Print, TV, Digital and consumer promotion planning.
Responsibilities and duties: For managing positioning and strategies for all brands in Brazil, and build brand equity leading to increased sales and market share for all product lines.
•Execute annual brand strategy for Brazil
•Recommend go-to-market strategies, principles, and guidelines
•Develop online, offline and community strategy
•Oversee PR activities and product launches for all brands
•Manage key regional shows & events activities
•Manage the definition, design, generation and evolution of reports,analysis and insights in order to deliver a high level of satisfaction among the leadership team with respect to marketing program performance.
•Continually evaluate the effectiveness of Marketing campaigns through tracking & reporting, analysis and ROI optimization.
•Assist in the preparation of various publications, such as commercial policy books, budget presentations, business reviews, etc
•Identify opportunities, conduct research, and obtain management approval with fact based business proposals and lead to successful execution;
•Lead development of consumer communications and promotions in collaboration with advertising agency.
Knowledge: Knowledge and passion for the powersports world.

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